Storytelling for Impact

Storytelling shapes how people understand information, make meaning and decide what matters.

This workshop brings together two strands of my work: more than 25 years as a writer and theatre director using storytelling as a tool for change, and recent work examining how stories shape legal reasoning, public engagement and climate advocacy.

Working with organisations including ClientEarth, The Lifescape Project and the Royal Observatory, I have developed a practical approach that helps participants understand how narrative structure can strengthen strategy, advocacy, communications, fundraising and organisational impact.

Participants learn storytelling techniques and frameworks that can be applied immediately to the planning, framing and communication of day-to-day work.

What the experience is like

The workshop combines practical teaching, discussion and live application.

Participants are introduced to storytelling structures and techniques drawn from professional storytelling practice and adapted for organisational, legal and advocacy contexts. Together we explore how narrative shapes attention, meaning and memory, and why certain ways of organising information are more likely to engage audiences and remain memorable.

Participants then work with examples from their own organisational context, applying the frameworks to real projects, communications challenges or work in development.

The emphasis throughout is practical and collaborative: building confidence, experimenting with ideas and developing approaches that can be taken away and used immediately.

What participants gain